Google Podcasts Apple Podcasts Spotify Stitcher RSS In this article, what we explored-actually on the back of a client question-was, what is a really good, simple, and benchmarkable metric that can be used to both assess the performance of R&D innovation in an organization and compare it to other companies so that a CEO can understand whether or not their investments in R&D are productive relative to their competitive context and also are achieving their performance objectives over time? What’s interesting is, we rarely see an organization taking a thoughtful approach to how it actually measures the outcome of its innovation in R&D performance over time. And so often when we address this with clients, they’re interested in scorecards that are measuring the number of ideas, ROI on a specific project, the number of projects, and any assorted metrics trying to look at how well their organization is performing. And when a client asks us that question, they typically are concerned with the activity of R&D and innovation as opposed to the output and the impact of that output on performance. Can you say a little bit more about that?Įrik Roth: We get the question about innovation metrics quite often. Your latest article focuses on a pair of innovation metrics. To start off, Erik: often when people think about measuring innovation performance, they think of things like the number of patents the company has registered or the new-innovation pipeline. He directs McKinsey’s work in innovation globally and also coauthored the seminal article “ The eight essentials of innovation.” Guttorm Aase and Sri Swaminathan are associate partners who also focus on innovation.
Today, we’ll hear from the authors of the recent McKinsey article, “ Taking the measure of innovation.” Erik Roth is a senior partner in the Stamford office and is a global innovation leader in our Strategy Practice. Sean Brown: From the McKinsey Strategy and Corporate Finance Practice, I’m Sean Brown.
The position will be based in New York and will report into the VP Head of Content Business.Apple Podcasts Spotify Google Podcasts Podcast transcript The role is an outstanding opportunity to become immersed in the content side of the music and audio streaming industry.
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